Meet the team
Gavin Fernie -Jones
I am an ideas person. I love complex challenges, and finding solutions. I am a skier and mountain lover, who cares passionately about… Read More
I have lived and worked in these beautiful mountains for the last 15 years and have been the Operations Manager for a local chalet (Fish & Pips)… Read More
Head of Communications
Like many people in the mountains, one season was all I had planned.
After graduating uni I got a job in Courchevel and quickly fell in love with the place… Read More
Head of Digital
I am a self-taught, jack of all trades, or an autodidact, polymath if you prefer. I’m a family man who moved to the mountains with his wife to escape the rat… Read More
Head of Community Engagement
Community Hub Manager
Website Support & Soundtrack
Sara Fernie -Jones
Photographer & Videographer
Subscription trail breakers
Meet the team behind our subscription outdoor gear trial. We’re running a program from our store in Bozel designed to challenge traditional shopping methods and ownership. For more info follow our progress through the blog and Instagram channel.
Sponsored Athletes & Artists
We’re supporting Dan on his journey to remove ocean plastic. He’s doing this by raising sponsorship for every meter swam across the English Channel. With your help he can not only remove 2Kg of plastic per meter swam but, also provide a wage for those in need and place a value on plastic waste in the process!
Sounds simple? Well, maybe not that simple, as Dan still needs to learn how to swim.
Follow his adventure here.
Shelley has decided to take on a new charity challenge on the 5th June for Mind UK. This is in response to these strange times and how they are taking a toll on peoples mental health.
To raise awareness Shelley is hiking 100kms with 7054ms of elevation in just 24hrs. The route goes through our local home mountains and she’ll be joined along the way by friends.
On top of this she’ll be doing the hike waving the “Climb It For Climate’ banner to raise awareness for how climate change is effecting our mountain environments.
Albert’s singles have been played on BBC Radio 2 by Dermot O’Leary, BBC 6 Music by Tom Robinson and across the BBC Introducing network.
This summer Al will be embarking on a tour of the Netherlands but, this time with a twist. Al and the band will be travelling exclusively by train to highlight the possibilities public transport provide.
Listen to Al’s music here.