White Storm Ski Rental

Recycling, Repairing, and planting trees.

White Storm Ski Rental operates a ski rental service in Meribel, La Tania and Courchevel. We always aim to reduce our companies carbon foot print and at White Storm we focus on limiting our vehicle usage every year. This year staff will sign up to an environmental pledge. The skiing industry is not super environmentally friendly but we are making a huge effort in areas that we can make a change.

What is the most positive environmental impact that you have made?

White Storm Ski Rental has pledged to boost its efforts in positive environmental changes including recycling, repairing, and planting trees. The ski hire company serves hundreds of customers a week across their 3 shops in Courchevel, Le Praz and Meribel plus its ski rental delivery service. This gives the White Storm team a unique wide-reaching opportunity to affect change both in their operations and to thousands of skiers over the winter.

Skiers and snowboarders can now hire equipment with White Storm and plant trees with every rental. Every day you’re out skiing on their kit, you’ll be planting trees.

Using the promo code ONE TREE will automatically send 10% of your order to planting trees and you’ll gain a 35% – 45% discount.

On average that will mean 150 trees planted for every order.

Which changes are you focused on delivering in the future?

The team are also working to measure and reduce vehicle usage so your gear arrives in the most efficient manner possible. “I thought it [One Tree At A Time] was a great idea. I’ve always thought we should be doing more for the environment and this should be a great way to improve. Reducing single use plastic, reducing overall vehicle usage, reducing landfill are all things we are looking at.” explains owner Simon Hooper.

With a huge amount of equipment being used every season, recycling and repairing is already a focus for the ski rental company, but we’re working on ideas that will push this even further. “We try to do what we can to improve the longevity of our equipment. We fix as much as possible and strip what we cannot. The stripped parts can either be recycled or we can reuse them to give life back to equipment that would otherwise be discarded.” discusses operations manager Jon Tait.

Click here for the full pledge in detail