White Storm
REDUCTION
One Tree at a Time delivered a strategy for White Storm ski rental to reduce shop waste and chemical pollution
How did we do it?
The Challenge
The White Storm shops generated large amounts of plastic waste that the business wanted to dramatically reduce, or eradicate. They were also using ski wax that contained fluorocarbons, chemical pollutants that break down over time and infiltrate the ecosystem.
The Solution
With One Tree, White Storm lobbied suppliers to remove unnecessary plastic packaging, and the stock carried in their shops changed to more responsible brands. All their ski and snowboard stock are now serviced with fluoro-free, biodegradable wax.
Impact
Their suppliers now work with companies to solve plastic waste and single use plastic has been removed form the supply lines. This means there are less chemicals in the mountain environment.
solene
manager at white storm
inspiring and coordinating
“It has been great to discuss the business and ways to make changes with Gav and Andy and get some ideas, and to know what to ask suppliers and what aspects of the business to try and change.”
A TEAM EFFort
“It feels like a team effort with different snow sport related companies all sharing ideas and One Tree inspiring and coordinating all these changes. Lots of small steps leading to increased awareness, change and trees!”
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Gavin Fernie-Jones
Founder – One Tree at a Time
Book a free consultation to discuss how you can reduce the environmental impact of your mountain focused business.