One Tree at a Time delivered a strategy for White Storm ski rental to reduce shop waste and chemical pollution
The White Storm shops generated large amounts of plastic waste that the business wanted to dramatically reduce, or eradicate. They were also using ski wax that contained fluorocarbons, chemical pollutants that break down over time and infiltrate the ecosystem.
With One Tree, White Storm lobbied suppliers to remove unnecessary plastic packaging, and the stock carried in their shops changed to more responsible brands. All their ski and snowboard stock are now serviced with fluoro-free, biodegradable wax.
Their suppliers now work with companies to solve plastic waste and single use plastic has been removed form the supply lines. This means there are less chemicals in the mountain environment.
“It has been great to discuss the business and ways to make changes with Gav and Andy and get some ideas, and to know what to ask suppliers and what aspects of the business to try and change.”
“It feels like a team effort with different snow sport related companies all sharing ideas and One Tree inspiring and coordinating all these changes. Lots of small steps leading to increased awareness, change and trees!”View The white storm pledge
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