Made to be Worn Stories
Maya
Meribel & the Three Valleys
Tell us about your week in the jacket
Between ski laps and shared meals the jacket helped ignite some eye-opening conversations about what’s going on in the world right now and the way social media has weaponised consumption. It was refreshing to step away from the noise, spend real time with great people, and focus on experiences that actually matter.
What activities did you do this week?
The jacket carried through my first-ever boot pack up the Roc de Tougne ridge, long ski tours from Méribel to Arêl and back, and an adventurous descent down the Col de Fruit’s southwest line into Mottaret. It handled big mountain days in challenging conditions from wind-blown snow to untouched fresh tracks.
Maya and Gisele, under the Col de Fruit’s southwest line into Mottaret.
From Méribel to Arêl and back
Patch, patch, patch.
What do you think of the project?
By bringing attention to one of the world’s most pressing issues overconsumption, the Made to be worn project highlights the power of recycling and reworking existing pieces, allowing them to continue telling the story of the lives they’re part of. In doing so, it unites the ski and snowboard community with a shared purpose: to protect our winters and rethink the way we value what we wear.
Has it made you think differently about clothing?
| I’ve always loved fashion and design, and as an 18 yr old I have also seen firsthand the scale of mass production and overconsumption in department stores and online. Being exposed to that contrast has made me more aware of how quickly clothing is produced and discarded. This project has inspired me to continue resurrecting and reworking pieces rather than constantly buying new, choosing creativity and longevity over convenience. |
Find out more about the Made to be Worn project
More about the project, the organisations who helped to make it happen and the stories it’s creating.