White Storm
Showcasing the rental and repurpose economy
Why WhiteStorm help One Tree
Real circular solutions in the heart of our valley
How WhiteStorm are involved
Whitestorm have supported One Tree with funding and by collaborating directly on projects.
For the past three years, we’ve been repairing and patching waste garments – often donated by ski schools and chalet companies. Together with Whitestorm, we’ve run clothing rental operations in Courchevel and Méribel.
As the only local clothing rental spaces, they support visitors who’ve lost luggage, forgotten essential items, or simply want to travel lighter, both physically and environmentally.
Each rental generates commission for One Tree. Less clothing, less waste, more impact.
Project
Made to be worn
Made to be Worn celebrates clothing by keeping outdoor gear in use. Garments are patched, repaired, adapted, and re-waterproofed, then shared within the community with a QR-coded system that tracks their journeys and stories. Each jacket records the adventures and everyday moments of its wearer, highlighting the value, life, and possibilities in clothing that might otherwise go to landfill. The project encourages sustainable consumption, fosters connection, and gives garments a new story with every handover.
Project
Street Bag
We’ve developed sleeping bag/coats (a street bag) by converting two ski trousers into a sleeping bag that attaches to a ski jacket, creating a waterproof, transportable garment for people living on the streets. The pockets are filled with ski socks and a beanie for extra warmth. Prototypes have been tested with Cantine Savoyarde Solidarité in Chambéry, and we have now made and delivered over 50 bags, also supporting the organisation with surplus food.
Project
Our Community Hub
The community hub would not exist without the vital funding and support from Whitestorm. The hub serves as a space for repairing, upcycling, and adapting outdoor gear, running workshops, and supporting local initiatives like Made to be Worn and the sleeping bag/coat project. It brings people together, provides skills training, fosters sustainable practices, and acts as a base for community-led action that keeps clothing in use and out of landfill.
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